Skechers supports Breast Cancer Awareneness with limited edition Shape-Ups shoe

Saturday, October 2, 2010

Skechers supports Breast Cancer Awareneness with limited edition Shape-Ups shoe

Fresh off its phenomenal foray into wellness with its blockbuster Shape-Ups shoe, Skechers is taking its advocacy to higher gear with its release of a limited edition shoe to support Breast Cancer Awareness.

As you probably know by now, Skechers’ revolutionary Shape-Ups technology simulates barefoot walking on soft ground such as sand—which helps promote weight loss, tones leg and butt muscles, improves posture, reduces stress on knees and ankle joints, among a long list of proven benefits. The super-soft kinetic wedge and rocker bottom technology that allows Shape-Ups to offer all these benefits also make the shoes very comfortable—and you’d almost feel like you are walking on pillows when you’re wearing Shape-Ups!

The limited edition Shape-Ups Awareness—specifically designed to celebrate Breast Cancer Awareness Month on October has already hit Philippine shelves.

For every purchase of the shoe, Skechers will donate $10 to I Can Serve Foundation Inc., a local organization that promotes breast cancer awareness for early detection and prevention. The shoe features a distinct pink ribbon that signifies our support for the campaign against breast cancer.
This is your chance to contribute to a great cause of saving millions of women’s lives, and at the same time Shape up while you walk , and experience the wonderful benefits that customers the world have come to love with Skechers’ Shape-Ups.

Skechers’ Limited Edition Shape-Ups Awareness are available in the following Skechers stores: TriNoma, Glorietta 5, Market! Market!, Festival Supermall, Marquee Mall, Ayala Center Cebu as well as top department stores.

For more details, please contact:
Gail Cowper
Marketing Associate

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