How Media Streaming Can Help Your Business

Friday, April 11, 2014

Keeping up in the fast-paced world of running a business can be complicated. Fortunately, as businesses have gotten bigger and more complicated, technology has improved to make managing them easier. The internet is full of audio and video, and technology has progressed to a point where you can broadcast live audio and video across the globe via the internet. This service is referred to as media streaming, and can become available to businesses through SHOUTcast server hosting. You can send out audio and/or video to anybody with an internet connection, and this can become an invaluable tool to your business for a number of reasons.  

Communicate with Employees
One way you can use online media streaming is to communicate with employees. If you have a large business, it can be difficult to contact every important decision maker and employee at once. Even with smaller businesses it can be hard to get everyone on the same page at the same time. With media streaming, you can send a live message out to employees at all locations, so even if someone is out of town or working from home, they can stay in the loop. Whether you're implementing a major change in the way your business operates or you're providing new training, media streaming can be very beneficial.  

Connect with Customers
Another way to take advantage of online media streaming is to use it to connect with your target audience of potential customers. When you create a SHOUTcast server, you have the option of publishing your server information, so that it is listed in a directory of stations that anyone can connect to. So, let's say you're announcing or showing off a new product to the general public. You can set up a live video stream, try to get as many viewers as possible, and use your stream as a marketing tool.  

Some people may think of radio stations when they think of online streaming, but video support is possible and is becoming more popular. Marketers will pay more for an advertisement on TV than they will on the radio, and while this in part due to the larger audience, it is also because videos can be more influential than audio alone. Broadcasting video doesn't necessarily mean you have to purchase or rent expensive camera equipment. You can broadcast the screen of a computer, or even use webcams that you likely already have around the office.  

One of the reasons so many businesses choose to utilize SHOUTcast server hosting is that the format is very accessible. Internet users can locate these streams in their browsers, and listen to or watch them using media player software that they likely already have installed on their computer. Just because your business isn't a radio station doesn't mean you can't benefit from online media streaming. If ever you need to contact a large group of employees at the same time, or you want to generate internet hype for a new product or service, look into this useful and effective means of broadcasting.

“This is a guest post provided to Up Now and What's Next for its readers.”

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